Posts in category: Business

By Grace Eva

When we think of the online advertising and marketing field, we cannot ignore how much it has grown in terms of technology over the years. A series of technological advancements and changes have helped the marketing industry to upscale its marketing efforts.

Resulting from these tremendous changes and improvements, the digital signage tool came into the picture, and along with it came tremendous advancements and advantages. As the name suggests, digital signage is a digitized version of static signage. It offers the brands various benefits like spreading information, increasing participation, widening brand reach, boosting engagement, and eventually growing sales and conversions.

Brands and smart marketers have begun to use this powerful and effective communication tool in multiple ways. The best idea they came up with is to include social media into digital signage. This is a great strategy since social media can attract more audiences due to its engaging content.

However, if you are unsure of the best ways to show social media signage, you have stumbled across the correct post. In this blog, we are going to tell you about the best practices that can be used by brands and marketers to seamlessly integrate social media into the digital signage tool.

Without any further ado, let’s get started!

Display Live Videos On Digital Signage

Displaying the correct form of content is mandatory to achieve the benefits. Speaking of content and its types, visual content has the power to hold onto the attention of the users for a much longer duration. Here is a fun fact to prove it – Surveys suggest that visuals are ten times more effective to engage the audience than their text counterparts.

Hence, displaying photos and videos, especially live videos. They are becoming a huge trend amongst brands and businesses to target their customers’ lives while giving them information about the newly launched products, tutorials, and live questions.

Amongst all the social media platforms, YouTube has become a leading video platform that enables live streaming to its users.

Displaying live videos on digital signage can enable brands to expand the reach of their live videos and interest their target audience more.

Incorporate A Social Wall On Digital Signage

A social media wall is a customized format of aggregated social media content from various social media networks. Like digital signage, a social media wall is also an extremely interactive tool that works extremely well to keep the audience engaged.

Whether your brand’s created content or User-Generated Content, aggregating the content in an aggregated and customized form is a great strategy to keep the audience hooked. Speaking of the aggregating process, it can be done using a responsive social media aggregation tool.

Make sure you use a tool that offers a variety of features for improving the effectiveness and efficiency of the social media wall.

Further incorporating it and placing it strategically on digital signage is a sure shot way to gain your audience’s attention, keep them hooked, and showcase your brand’s social proof.

Include An Appropriate Call-To-Action

Engaging and targeting the right audience is an important aspect for any business that can be done perfectly with the help of a tool like digital signage. However, to convert potential customers into existing brand ambassadors, you need to include a relevant Call-To-Action button along with the message to upscale and widen your audience reach.

Your audience will be compelled to take action immediately when they see an appropriate call to action message like Hurry now!, Limited seats only! Call us today!

Displaying such messages would work to instigate your audience to take any action when they see your message.

Show Social Media Reviews On Digital Signage

Social media is a hub of reviews, and it serves as a platform where users openly discuss and share their opinions about brands and products. Reviews work in extreme favour of brands since it helps them get validation from their customers about their products.

Further displaying your social media reviews from platforms like Facebook, Google, or Yelp on digital signage is a great strategy to gain the trust and confidence of your potential customers. Often customers do not feel comfortable shifting to a new brand and may be apprehensive about trying your products.

Adopting this practice would help you convert your potential customers seamlessly into existing customers.

Closing Note

This brings us to the end of this post, and now you are aware of the best tips that can help you integrate social media into your digital signage.

All these practices work extremely well to build a strong reputation for your business and help form a better brand user relationship.

About Author

Grace Eva is a passionate content writer with expertise in digital signage and digital marketing industry. She also loves to explore new technologies and likes to express herself through her blogs

By Christina Antony

When it comes to ecommerce, there are many factors that go into making the sale. The amount of money you spend on marketing, the quality of your product, and the specific niche that you’re in all play a big role in whether or not that first sale will come, soon enough or not.

Making the first sale on your ecommerce website can be intimidating. Making that first sale can mean the difference between success and failure. If you don’t do it, nobody else will.

For many entrepreneurs, their first sale is a high moment. It’s the culmination of months (or even years) of hard work and dedication. And now you can take those steps to make your business grow.

Here are some tips to help you make your first sale:

• Choose a strong domain name 
• Create an attention-grabbing design 
• Offer free shipping on orders over $50 
• Include discounts for first time customers 
• Give customers a reason to engage with your brand 
• Utilize social media sites to promote your product

What Is an Ecommerce Website?

An ecommerce website is simply a website that you create to sell products online. Whether you’re selling apparel, clothing, accessories, beauty, electronics, or home decor, having an online shop will help your business succeed and make more sales.

Ecommerce websites are gaining more and more traction and are seen as the best choice for many businesses looking to sell their goods online. Ecommerce websites have many benefits over traditional shopping options.

If you sell online, your products are delivered to you, not in your hands, and you don’t have to pay for shipping. You can also keep a close eye on your inventory levels and schedule delivery and returns in real time.

eCommerce sites also make it easier to carry out an ecommerce sale.

Factors That Go into Making a Sale

With any business, there are a number of factors that go into making the first sale. You’ll want to look for these common reasons that a sale will take place.

• Having a high product offering. This could be based on price, quality, or some other feature. If your product is priced reasonably and customers are happy with the quality, you’ll more likely see an order.

• Properly explaining your product and how it works. This will help you win more sales. If customers aren’t sure how your product works, then they might choose another one. Use different languages to emphasize that you’ll make their life easier.

• Providing the best customer service possible. When you’re working with customers, you want to offer them the best experience possible.

Domain Name

Deciding on a domain name is a first step towards your ecommerce website’s success. Choosing the right domain name can mean the difference between success and failure. The choices you make can impact your name, your marketing, and your profits.

A good domain name can increase your conversion rate by 10%. That’s a big number.

Your choice of a domain name should be one that your customers will find easy to use.

Choose a domain name that includes your brand name and gives potential customers an idea of what they are about to buy.

Categories

Once you’ve decided on a domain name and price, you’ll want to create a category to sell products under.

When customers look for products, they usually find products that are in the same category as what they are looking for.

Design

Your e-commerce business website should be high quality. Design, graphics, and colors are important for making your website stand out from the competition.

You’ll want your website to look professional, look current, and have a balance of good and bad design elements.

It should be visually appealing, but also easy to navigate and easy to understand. When someone thinks about an ecommerce website, they should be able to quickly identify what your business does. Your first impression on visitors will make or break a sale.

Shipping

When a customer orders a product, they usually have a specific delivery date in mind. Depending on the size of the order and the quantity, shipping can take time. Depending on your shipping, it may take a couple days, a week, or more.

By giving your customers a pre-ordered date, you’re letting them know that the order will be made and will be on its way. It’s important to remember that many first-time customers don’t realize the many steps that it takes to ship a product.

Offering Free Shipping

If you’re not offering free shipping, you’re losing out on a huge percentage of your customers. Consider offering free shipping as a free option.

You can do this by using the credit card processing company that’s offering you a discount. Or, you could offer a discount on the initial order amount.

Discounts For New Customers 

The first step you can take to increase sales is to increase your first-time customer base. This means offering a discount to those new customers. Don’t offer it at the time of purchase. Instead, offer it at checkout.

This is a huge way to capture new customers. If you start giving away free shipping or special savings for the first week, you are going to have customers all over the place.

Social Media 

Marketing is done on a number of social media platforms, and they have various purposes.

Social media channels that promote organic search are a good option. These channels focus on linking directly to products and tutorials.

They are also a great way to interact with customers and promote the products that you sell.

These platforms are also a great way to promote your latest and greatest products, or interact with customers about things that may not be too significant to the average customer.

Keyword Marketing

Keyword search marketing can boost your organic search results for any business that sells products online. It can also increase your search engine rankings for long-tail keywords that are relevant to your product.

Conclusion

With all the tools at your disposal, there’s really no excuse for not selling your products online. Getting started is just the beginning and it’s important to take steps in the right direction and learn everything you can before you start to sell your products.

About Author:

Christina Antony is a content writer for eWorldTrade.com, one of the leading B2B Marketplaces from the United States. eWorldTrade helps connect millions of buyers and suppliers around the world with its digital trading platform.

Once again, it’s that time of year! The holidays are approaching, and retailers throughout the country are preparing for this critical time of year.

Through unique offerings and distinctive experiences, organizations have a perfect opportunity to strengthen reputations and attract new and loyal customers during this time.

People don’t just spend more money at this time of year; they also buy from businesses they don’t usually visit, to buy gifts for their friends and family.

It would be best if you went into the next Christmas season with a clear strategy for increasing sales. Companies that go into the holiday season without planning will be left behind.

Every other well-informed company will be riding the same wave, hence, you should expect tough competition. However, with a bit of imagination and planning in the lead-up to the holidays, there’s no reason you can’t attract a large audience and boost sales even on a tight budget or under business term loans.

High consumer confidence and a strong economy lead to a very successful holiday shopping season.

Every year, the holiday makes retail sales rise. In a nutshell, customers are expecting to spend about a billion dollars this holiday season, and you must be prepared to take your piece.

Smaller firms must use the most gratifying yet cost-effective techniques to move their organization forward. They frequently have more resources and finances to boost marketing efforts.

Creating spectacular holiday marketing strategies might seem incredibly daunting, especially during a pandemic. Stick on the essentials and don’t become overwhelmed.

7 Holiday Marketing Strategies for Small Businesses:

Most individuals associate the festive period with November and December, but the season begins much earlier for small businesses. Whether you are a small business owner or a part of the marketing team, the festive season has already begun.

Here are seven ways of promoting your small business during the holiday season:

• Collaboration with Local Businesses and Nonprofits

Collaboration with other smaller firms and participation in local activities are always effective ways of raising brand awareness. Broadcast holiday activities or collaborate with another company to participate in social media activities.

Individuals are trying to find new ways to give back, especially during the festive season. It’s a good idea to provide a route for them to give something back and make donations to a cause through your company. This motivates them to spend more money on your products and services.

• On the radio, you can reach out to more people.

Consider radio when developing your festive advertising campaigns. Radio ads significantly affect 65 percent of radio audiences’ purchasing behavior, and radio reaches nine out of ten adults ages 25 and 54 every week, such as holidays!

That’s a big audience to reach out to in the run-up to the holiday breaks.

Make changes to your social media pages and storefront.
Adapt your social media for the festive season by raising your posting frequency and trying different things with some festive content. To reach more customers, advertise special offers, bargains, and product innovations through all forms of media.

You should keep updating your storefront to spread festive cheer and get customers in the spirit of the season! Designing your storefront may even result in a few new buyers from passers-by.

• Promotional strategies and benefits are available.

Even if you’re a small business, participate in special days like Cyber Monday, and Small Business Saturday sales to attract more holiday shoppers.

Keep in mind to offer rewards to those who prefer online shopping. To encourage your consumers to buy more, offer discounts such as free shipping.

• Secure Purchasing Measures Should Be Provided

Customers seek safe ways to buy as we proceed to explore this pandemic. To enable consumers to buy your goods or services conveniently, provide online shopping, curbside pick-up, or drive-through selections.

This provides your consumer a sense of safety while demonstrating your concern and commitment to your society.

• Make a Gift Guide

When it comes to online shopping, customers prioritize convenience. Making gift guides for your consumers to quickly make purchases for their friends and family is a beautiful way to provide this for them.

Make it simple to discover by promoting them on media platforms and making the guides available on your web page.

• Emails for the Holidays

Throughout the festive season, send out frequent emails. Send notifications to your consumers about special offers, exclusive products, occasions, and store up-to-dates, and message those gift guides to them for fast and straightforward access.

This is also the best way of keeping them updated on essential shopping safety procedures you will be implementing during the busy holiday season.

Final Thoughts
The holiday season is crucial when a solid marketing strategy can help improve sales significantly. People are ready to spend because they perform last-minute present buying or looking who to deal with for a specific service or product. It allows them to decide which businesses they wish to work within the coming year.

Being at the top of your competitors’ minds and having your product/service readily available provides you with a distinct advantage.

If your traffic spikes over the holidays, it’s only natural to think of marketing with a larger budget and more focused content and channels that will help your bottom line.

Holiday marketing can drive sales for many reasons, such as more demand and intent to buy than usual. More clients are actively searching to buy throughout the Christmas season. Holidays are attentive to delivering a sense of speed that promotes consumers to buy.

A great marketing strategy uses not only one method but many as they can be for holiday marketing enterprises to capitalize on consumers’ positive mood.

Customers are rewarded with cute gifts and discounts due to holiday marketing, while the company is rewarded with improved revenue and reputation.

Brand Note

SMB Compass is a bespoke business financing company focused on providing financing and education to small businesses across the United States.